$149

Profitable & Booked: The Step-By-Step System to Becoming an In-Demand PPC Freelancer

Course
32 Lessons

This course is for PPC experts who want to start or scale their own freelance business but aren't sure where to start. This is your roadmap to building a business that works for you. I took everything I learned from planning and running my PPC freelance business and distilled it into 7 actionable modules to help you get started!

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About Me

I'm Emily - your course instructor!

I'm a PPC and analytics expert with 10 years of experience. I got my start in agencies before moving to in-house marketing roles and eventually out on my own. Going the self-employment route was something I always wanted to try, but it took me a long time to get there. It was a combination of analysis paralysis and not feeling ready. This course is everything I wish I had when I was still in the planning phase of going freelance. If you're in a similar boat, I think this will equip you with the next steps to make progress and launch your business!

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Course Contents

Module 1: Getting Started

Module 1 - Lesson 1: Welcome to the Course!

Module 1 - Lesson 2: Crafting Your Service Offering

Module 1 - Lesson 3: Setting Your Rates

Module 1 Lesson 4: Values and Non-Negotiables

Module 1 - Lesson 5: FAQs

Module 2: Finding Freelance Clients

Module 2 - Intro + Lesson 1: Leaning On Your Core Network

Module 2 - Lesson 2: Expanding Your Network

Module 2 - Lesson 3: Nurturing Relationships

Module 2 - Lesson 4: Establishing Trust & Building Credibility

Module 3 - LinkedIn Strategies

Module 3 - Intro & lesson 1: Why LinkedIn?

Module 3 - Lesson 2: Overcoming common barriers to being more visible

Module 3 - Lesson 3: Optimizing your LinkedIn profile

Module 3 - Lesson 4: LinkedIn content creation framework

Module 3 - Lesson 5: Creating engaging LinkedIn content

Module 3 - Lesson 6: Measuring & keeping track of content performance

Module 4: Discovery Calls & Closing Deals

Module 4 - Intro + Lesson 1: General sequence of events + prep

Module 4 - Lesson 2: Conducting the sales call

Module 4 - Lesson 3: Post-call scope kick-off

Module 5: New Client Onboarding

Module 5- Lesson 1: New client onboarding

Module 6: Running Your Freelance Business

Module 6 - Lesson 1: Systems and processes for running your PPC freelance business

Module 6 - Lesson 2: Managing multiple clients

Module 6 - Lesson 3: Freelance mindset shifts

Module 6 - Lesson 4: Future planning & scaling your business

Module 7: Wrapping Up

Module 7 - Lesson 1: Course Wrap-Up

Course Resources and Materials

[MAKE A COPY] Course Resource Doc

PPC Freelancer Foundations – Course Checklist.pdf

[MAKE A COPY] Client Onboarding Welcome Email Template

Course Resource - PPC Prospect Clarifying Questions

[MAKE A COPY] Notion access guide template

[MAKE A COPY] Customizable SOW template

[MAKE A COPY] Welcome email template

[MAKE A COPY] 90-day plan template